I’m Jeff Tedmori, Founder and CEO of E-Fish, and this is my story of how I came to love fish and seafood.
Growing up, I hated eating seafood. The issue was that I loved fishing more than anything. It wasn’t until my parents sat me down and explained that if I were to continue fishing, I had to eat the fish. Reluctantly, I gave it a try, and to my surprise, I fell in love. You see, I never hated fish, I just never tried fish that was fresh. Now, my favorite days are the ones where my best friends show up to my front door with a ziplock bag full of fresh fillets that they just caught.
I believe that everyone should have access to seafood as fresh as if you knew a fisherman or caught it yourself (or at least pretty darn close!). That’s why I’ve partnered up with my co-founder Matthew Henderson (AKA deadfishguy), who has 20+ years of experience shipping seafood to the best chefs in the world, literally every 3-michelin chef in the USA, to create E-Fish.
We're proud to say that the products we sell on our site have been enjoyed by world-renowned chefs like Jean-Georges, Jose Andres, David Pasternak, and Masa Takayama.
We’re in business to help fishermen get their products directly to our at-home cooks, but also to help at-home cooks feel more confident working with seafood at home, especially the products they’ve never worked with before. That’s why you can text us, email us, or DM us to get your questions answered from expert fishmongers. We’re here to support you with new products and help fishermen to find a home for the seafood they’ve taken impeccable care for. We’re excited to welcome you to the E-Fish family.
-- Jeff Tedmori, E-Fish Founder
About the Team
If you ask Matthew Henderson what he does for work he’ll answer: “I sell dead fish”. But in the sea of fishmongers, Matthew is the go-to-guy for Chefs seeking distinctive and exceptional products, and for fishermen looking to buck the typical supply chain to connect directly with chefs.
Matthew has been connecting Chefs and discerning retail shoppers with traceable seafood ranging from hard-to-find species like Live Sea Scallops and Cali Gold Uni to quality staples like Wild King Salmon and Black Sea Bass for nearly 20 years.
The three Michelin stars tattooed across his wrist symbolize his dedication to excellence, as well as his clientele: from Jean-Georges to The French Laundry, Alinea to Catbird Seat. Odds are that one of your seafood dishes has a great story behind it that Matthew delivers.
Jeffrey Tedmori - CEO & Founder
Jeff is an avid fishermen and ocean goer. His passion for selling seafood stems from an early age catching yellowfin tuna and wahoo in Baja California and sharing it with his family and neighbors.
Jeff received his MBA from the MIT Sloan School of Management. Prior to Sloan, Jeff was living in Southern California, working for Patagonia in various functions including accounting, finance, and corporate development. Having worked as a member of Patagonia’s corporate-impact VC, Tin Shed Ventures, Jeff was determined to join the operating side of startups as a founder. Jeff has also worked for various other impact-driven startups like Allbirds and Seabin Project. As an avid fishermen and outdoorsmen, Jeff is empowered to use business to preserve the world’s oceans.